Get In Touch
AMOE
UGC | Creative Direction | Brand Strategy
Transforming brand campaigns into cinematic stories that build connection, command loyalty, and create culture.
Mission
Rooted in film, fashion, and beauty, AMOE transforms brand campaigns into cinematic stories that build connection, command loyalty, and create culture.
Overview
About AMOE
AMOE is an award-winning filmmaker, self-portrait artist, writer, and creative director.
She holds an M.A. in Media, Arts & Creation from HEC Paris, enriched with the LVMH Luxury Certificate (Winner, Dior x HEC Paris Case Competition), and a Bachelor's in Business with an Emphasis in Cinematic Arts from the University of Southern California.
Through her creative agency and consultancy YVArtists, AMOE bridges cinematic storytelling and brand strategy to help luxury and creative brands craft influencer campaigns that inspire engagement and loyalty from aspirational audiences; she shares her exclusive insights on her LinkedIn newsletter Behind The Curtain. Previously, AMOE worked in Netflix writer's rooms to hone her storytelling skills.
Pages | @amoesarmoire
AMOE's Primary Audience: The Aspirational Consumer
AMOE speaks to the modern luxury dreamer—individuals drawn to beauty, fashion, and meaning.
They seek authenticity, emotional depth, and artistry in every brand interaction.
80%
Female Audience
21%
Engagement
On my speculative 3-Post Dior Beauty Campaign. View the Case Study on how I did it here.
102K
Views
Across Youtube and Tik Tok
Core Traits:
  • Values purpose, aesthetics, and individuality
  • Invests in premium and emerging luxury brands
  • Engages emotionally with creators who educate, inspire, and empower
AMOE's Secondary Audience: The Established Creative
AMOE speaks to the creatively refined achiever—individuals inspired by beauty, fashion, and meaning.
They seek new experiences, intellectual enrichment, and artistry in every brand interaction.
Core Traits:
  • Values purpose, aesthetics, and individuality
  • Invests in niche and emerging luxury brands
  • Engages emotionally with creators who inform, inspire, and empower
Content Series & Use Cases
The following content types are created to perform as sponsored posts, organic content, and paid ads.
Top of Funnel (TOF)
Seamless Product Integration
Featured product in core series for high-level brand awareness and emotional impact.

Creative Closet Confessionals | Shortform

Short film anthology exploring the intersection of style, burnout, and creative rebirth. Best For: Lifestyle, fashion, beauty, self-care, tech for creatives Tone & Platforms: Poetic, cinematic—YouTube, TikTok, Instagram Reels I don't know who needs to hear this but...if you don't respect yourself, Why would anyone else respect you? Featuring makeup from @Diorbeauty and shot on @Sony Alpha #selfconfidence #filmmaker #shor What are you supposed to wear when all the days look the same? If you're new here... Hi, I'm AMOE, and this is Creative Closet Confessionals, my fashion short film series that chronicles the beginning

Brandworld Diaries | Longform

Longform YouTube & social documentary series blending artistry and entrepreneurship—showing the journey of building a brand through creativity and strategy. Best For: Fashion, Beauty, & Creative tech brands, Event Based Content Tone & Platforms: Cinematic, Exploratory—YouTube, Linkedin Dear ARTISTS...We Have A PROBLEM | Brandworld Diaries Episode 1

Middle of Funnel (MOF)
Narrative Alignment & Brand Value Integration
Scripted or thematic storytelling tied to brand mission, ethos, or aesthetic world

Through Her Mirror | Editorial Photography

Visual portrait and editorial series celebrating feminine archetypes and creative identity. Best For (Brand Objective): Beauty, fragrance, skincare, luxury accessories Tone & Platforms: Aspirational, editorial—Instagram, Tik Tok

Mirror Monologues | Short Form

In intimate film series at the vanity mirror, where beauty becomes a tool for self expression Best For (Brand Objective): Beauty, fragrance, skincare, luxury accessories Tone & Platforms: Aspirational, intimate—Tik Tok, Youtube Shorts, Instagram Everything changed for me when I stopped giving a f*** 🥰 #creatorjourney #artists #filmmaker #story #cinematography #selfcareday I can't asking myself this one question... Am I good enough for luxury? And I don't mean the fancy cars Or the clothes that define who you are... I mean the luxury... The luxury of freedom The freedom

Not An Influencer | Short Form

Commentary series redefining the creator economy through cultural critique and humor. Best For (Brand Objective): Events, collaborations, or platforms elevating authentic creator–brand partnerships Tone & Platforms: Playful, reflective—TikTok, Youtube Shorts Let's go from 200 view jail to Dior (Spec!) Campaign 😉 #beautyeditorial #creativedirector #diorbeauty #beautycreator #notaninfluencer Hi, I'm AMOE, and I'm NOT an influencer. #contentcreator #influencermarketing #fashionrevolution #styleblogger

Bottom of Funnel (BOF)
Review or Tutorial Integration
Practical demos or cinematic reviews that maintain artistic tone while showing clear product benefits

GRWM | Makeup & Motivation/Style & Story Time | Short Form

A recurring get-ready-with-me series tying in trending creator search insights from Tik Tok while using beauty and fashion products. Best For (Brand Objective): Integrated product reviews Tone & Platforms: Authentic, inspirational—TikTok, Youtube Shorts My mom's a shopaholic...and for good reason. Style & Storytime with me as I get ready for my @lesfillesenrouje spec shoot! Featuring my mother's @pellemoda pumps 👠 #style #storytime #grwm #fashion #s Dear ARTISTS...It's NOT About TALENT, It's This... Are Your FRIENDS are Killing Your STYLE? #fashion #styletips

PRICING STRUCTURE
Content Creation & Brand Collaborations
Usage & Duration Add-Ons
All Services Include…
  • Analytics Report & Post-Campaign Debrief Receive insights on performance, engagement metrics, and audience resonance.
  • Bespoke Collaboration Portal Centralized creative workspace for effortless communication, feedback, and tracking.
  • The Brand Bible™ System Access my proprietary creative briefing and campaign framework that averaged a 21% engagement rate for my Dior Beauty Spec Campaign
Creative Direction & Strategy
Curious to see how my influencer campaign featuring Dior beauty averaged 21% engagement on Tik Tok?
The AMOE Difference
Cinematic Production & Storytelling Expertise
Bridging Hollywood narrative design with luxury marketing precision—certified by LVMH (Dior Beauty X HEC Business Case Winner)
Strategic Intelligence
Every piece of content linked to customer psychology and measurable KPIs.
Proprietary Brand Bible Framework
Ensures cohesion and optimized performance across all content and partnerships.
Post-Campaign Reporting
Full visibility into impact with learnings
Refined Collaboration Process
Bespoke management portal for creative alignment and transparency.
Contact
Los Angeles & Paris | Available Worldwide